B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

90%

90% -- content marketing usage rate for B2C marketers (2013)

Name: Content Marketing Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-22

2013 · Content Marketing Institute (CMI) and MarketingProfs

90% of surveyed North American B2C marketing professionals used content marketing in 2013.

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Attribution: Content Marketing Institute (CMI) and MarketingProfs View source

Lighthouse Research Team

Last verified: 2026-08-22 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2013

Entity

B2C marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Content Marketing Institute (CMI) and MarketingProfs Primary Tier B

https://www.emarketer.com/Article/B2C-Marketers-Social-Media-Tops-Content-Marketing-Efforts/1010326 ↗

Confidence: 71/100 Vintage: 2013 Channel: Common Crawl

Source Article

For B2C Marketers, Social Media Tops Content Marketing Efforts

Original Research

Content Marketing Institute (CMI) and MarketingProfs · Original study ↗

Methodology

Source: Content Marketing Institute (CMI) and MarketingProfs survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2C marketers: 90% content marketing usage rate. Source: Content Marketing Institute (CMI) and MarketingProfs (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-marketers-content-marketing-usage-2013

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<blockquote cite="https://lighthousedata.io/data/b2c-marketers-content-marketing-usage-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- content marketing usage rate for B2C marketers<br><small>Source: Content Marketing Institute (CMI) and MarketingProfs (2013) · <a href="https://lighthousedata.io/data/b2c-marketers-content-marketing-usage-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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