B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- content marketing usage rate for Vine (2026)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Content Marketing Institute
Primary
Tier A
https://www.b2bmarketing.net/linkedin-most-popular-social-media-platform-for-content-marketing/ ↗
Source Article
LinkedIn most popular social media platform for content marketing - B2B Marketing
LinkedIn has edged out Twitter as the most popular social channel for content marketers, according to a recent study from the Content Marketing Institute.
Ninety-three per cent of respondents used LinkedIn as part of their content marketing strategy, narrowly edging out Twitter at 92 per cent.
YouTu…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Study from the Content Marketing Institute
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Vine: 15% content marketing usage rate. Source: Content Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/vine-content-marketing-usage
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<blockquote cite="https://lighthousedata.io/data/vine-content-marketing-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- content marketing usage rate for Vine<br><small>Source: Content Marketing Institute (2026) · <a href="https://lighthousedata.io/data/vine-content-marketing-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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