B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- content marketing usage rate for small businesses (2013)
74% of small businesses use content marketing to grow and promote their business.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BusinessBolts.com
Primary
Tier B
http://themarketingautomationreport.wordpress.com/2013/01/28/the-top-10-marketing-automation-article… ↗
Source Article
The Top 10 Marketing Automation Articles Curated Today, Monday, 1/28/13
Original Research
BusinessBolts.com
· Original study ↗
Methodology
BusinessBolts.com survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small businesses: 74% content marketing usage rate. Source: BusinessBolts.com (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-content-marketing-usage-2013
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<blockquote cite="https://lighthousedata.io/data/small-business-content-marketing-usage-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- content marketing usage rate for small businesses<br><small>Source: BusinessBolts.com (2013) · <a href="https://lighthousedata.io/data/small-business-content-marketing-usage-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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