B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
93%
93% -- content marketing usage rate for B2B marketers (2023)
Attribution:
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
50
Methodology
45
Freshness
83
Source
Content Marketing Institute
Primary
Tier A
Source Article
Measure Your Content Marketing with LinkedIn’s Content Marketing Score
Measure Your Content Marketing with LinkedIn’s Content Marketing Score
We know that for brands, building relationships through a content strategy is a marathon, not a sprint; it’s a fact of content marketing. You need a long-term view that requires you to be truly helpful to your customers in order …
Original Research
Content Marketing Institute
Methodology
Survey conducted by the Content Marketing Institute.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
B2B marketers: 93% content marketing usage rate. Source: Content Marketing Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/content-marketing-usage-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/content-marketing-usage-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- content marketing usage rate for B2B marketers<br><small>Source: Content Marketing Institute (2023) · <a href="https://lighthousedata.io/data/content-marketing-usage-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.