B Evidence Grade B Graded under review Safe to Cite Dated

35%

35% -- email open rate for B2B healthcare email marketing (2023)

Name: Email Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-15

2023 · Outcomes Rocket

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Attribution: Outcomes Rocket View source

Lighthouse Research Team

Last verified: 2026-06-15 · How we verify data →

Source verified Evidence graded

Value

35%

Unit

Percentage

Data Vintage

2023

Entity

B2B healthcare email marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Outcomes Rocket Primary Tier B

https://www.outcomesrocket.com/blogs/b2b-healthcare-marketing ↗

Confidence: 50/100 Vintage: 2023 Channel: Cc Extraction

Source Article

Guide to B2B Healthcare Marketing: Strategy, Frameworks & Metrics

Guide to B2B Healthcare Marketing: Strategy, Frameworks & Metrics The healthcare industry stands at a critical inflection point. As digital transformation accelerates and buyer expectations evolve, your marketing strategy must adapt or risk falling behind. The B2B healthcare sector is rapidly growin…

Original Research

Outcomes Rocket · Original study ↗

Methodology

According to DemandLoft.

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

B2B healthcare email marketing: 35% email open rate. Source: Outcomes Rocket (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-healthcare-email-open-rate-2023

HTML Embed

<blockquote cite="https://lighthousedata.io/data/b2b-healthcare-email-open-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- email open rate for B2B healthcare email marketing<br><small>Source: Outcomes Rocket (2023) · <a href="https://lighthousedata.io/data/b2b-healthcare-email-open-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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