B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
18.5%
18.5% -- email open rate for B2B industry (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18.5%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
adpushup.com
Primary
Tier A
https://www.adpushup.com/blog/increase-email-delivery/ ↗
Source Article
5 Proven Tactics for Email Delivery Success: Mastering the Inbox
There’s no denying that ensuring optimal email delivery stands as one of the most crucial factors behind a successful email marketing strategy. Yet, achieving an optimal email delivery rate requires a blend of experience and expertise.
Drawing from the wealth of expertise and insights gained over th…
Original Research
adpushup.com
· Original study ↗
Methodology
Industry average for B2B email campaigns
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B industry: 18.5% email open rate. Source: adpushup.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-email-open-rate
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<blockquote cite="https://lighthousedata.io/data/b2b-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.5%</strong> -- email open rate for B2B industry<br><small>Source: adpushup.com (2023) · <a href="https://lighthousedata.io/data/b2b-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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