C
Evidence Grade C
Use with Hedging
Dated
24.79%
24.79% -- email open rate for B2B cold email campaigns (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24.79%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (2)
Warmy Blog
Primary
Tier B
https://blog.warmy.io/blog/where-is-cold-email-marketing-applicable/ ↗
Source Article
Where is Cold Email Marketing Applicable? - Warmy Blog
Cold email marketing, also known as cold mailing or cold outreach, is a popular strategy used by businesses to connect with potential customers or clients.
While it may sound impersonal, when done right, cold email outreach can yield significant results, especially in the B2B (business-to-business) …
Also cited by
Original Research
Warmy Blog
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B cold email campaigns: 24.79% email open rate. Source: Warmy Blog (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-cold-email-open-rate-2022
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<blockquote cite="https://lighthousedata.io/data/b2b-cold-email-open-rate-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24.79%</strong> -- email open rate for B2B cold email campaigns<br><small>Source: Warmy Blog (2022) · <a href="https://lighthousedata.io/data/b2b-cold-email-open-rate-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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