C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
18.6%
18.6% -- email open rate for health and wellness industry (2021)
According to Constant Contact, the average email open rate for the health and wellness industry is 18.6%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18.6%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Constant Contact
Primary
Tier B
https://netoneclick.com/keeping-patients-engaged-with-email-marketing/ ↗
Source Article
Email Marketing to Keep Patients Engaged
Email is one of the most powerful marketing channels for patient engagement in the healthcare industry. Effective email marketing is a gold mine for lead nurturing and direct sales, with three times higher conversion rates than social media. According to the Digital Marketing Association, email camp…
Also cited by
Brain Swell Media / Ryan Dohrn
http://ryandohrn.com/20120606137/Internet-Consultant-Since-1996/how-do-your-emai…
2026-09-24
Original Research
Constant Contact
· Original study ↗
Methodology
Source: Constant Contact
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
health and wellness industry: 18.6% email open rate. Source: Constant Contact (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg_open_rate_health_wellness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avg_open_rate_health_wellness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.6%</strong> -- email open rate for health and wellness industry<br><small>Source: Constant Contact (2021) · <a href="https://lighthousedata.io/data/avg_open_rate_health_wellness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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