B
Evidence Grade B
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accuracy verified by the review judge
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Aging
21.33%
21.33% -- email open rate for all industries (2024)
The average email open rate across all industries was 21.33% in 2024 according to Mailchimp benchmarks.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
21.33%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
93
Sources (3)
Mailchimp
Primary
Tier B
https://www.smbguide.com/email-marketing-statistics/ ↗
Source Article
Email Marketing Statistics 2026: ROI, Open Rates & Benchmark Data
Email Marketing Statistics 2026: ROI, Open Rates & Benchmark Data
Email remains the highest-ROI digital marketing channel in 2026, delivering $36–42 per dollar spent on average. Despite the rise of social media and messaging apps, email is the only channel where you own the direct relationship with …
Also cited by
2026-08-13
2026-08-19
Original Research
Mailchimp
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 21.33% | |
| 2024 (current) | 21.33% | 0% |
Segmentation
Industrymarketing
RoleAll marketers
Channelemail
Cite this stat
Plain Text
all industries: 21.33% email open rate. Source: Mailchimp (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg_email_open_rate_2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avg_email_open_rate_2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.33%</strong> -- email open rate for all industries<br><small>Source: Mailchimp (2024) · <a href="https://lighthousedata.io/data/avg_email_open_rate_2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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