C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
18%
18% -- email open rate for email campaigns in UK (2019)
The average email open rate across all UK industries in 2019 was 18.0%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (5)
Campaign Monitor
Primary
Tier B
https://www.netimperative.com/2019/09/02/the-best-and-worst-days-for-email-marketing/ ↗
Source Article
The best (and worst) days for email marketing
Monday is the best day for email open rates, while Saturday is the worst, according to a new in-depth report looking at email marketing across industry sectors.
Campaign Monitor analysed millions of email campaigns to develop its Ultimate Email Marketing Benchmarks for 2019: By Industry & Day.
The r…
Also cited by
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Original Research
Campaign Monitor
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
email campaigns in UK: 18% email open rate. Source: Campaign Monitor (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-email-open-rate-uk
HTML Embed
<blockquote cite="https://lighthousedata.io/data/avg-email-open-rate-uk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- email open rate for email campaigns in UK<br><small>Source: Campaign Monitor (2019) · <a href="https://lighthousedata.io/data/avg-email-open-rate-uk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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