B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3x
3x -- average return on ad spend for e-commerce industry (2023)
The average ROAS benchmark for overall e-commerce is stated as 3.0.
- Informal industry benchmark stated without specific research methodology or primary citation
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3x
Unit
Ratio
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
yrvdynamics.com
Primary
Tier C
https://www.yrvdynamics.com/post/a-case-study-beyond-roas-achieving-high-mer-for-our-clients ↗
Source Article
A Case Study Beyond ROAS: Achieving High MER for Our Clients
A Case Study Beyond ROAS: Achieving High MER for Our Clients
Updated: Aug 5
Ever heard of MER? It's okay; most marketers don’t know what MER is. MER stands for Media Efficiency Ratio. It's similar to ROAS (Return on Ad Spend), providing a measuring stick for your overall marketing efforts. The calcu…
Original Research
yrvdynamics.com
· Original study ↗
Methodology
Practitioner benchmark cited by the agency without a named source; stated as the average ROAS for overall e-commerce.
Methodology documented
Segmentation
IndustryeCommerce
Cite this stat
Plain Text
e-commerce industry: 3x average return on ad spend. Source: yrvdynamics.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-ecommerce-roas-benchmark
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<blockquote cite="https://lighthousedata.io/data/avg-ecommerce-roas-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3x</strong> -- average return on ad spend for e-commerce industry<br><small>Source: yrvdynamics.com (2023) · <a href="https://lighthousedata.io/data/avg-ecommerce-roas-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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