B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18.8%
18.8% -- repeat purchase rate for DTC customers (2023)
The average repeat purchase rate across 156K DTC customers is 18.8%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18.8%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
156,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
BSandCo
Primary
Tier A
https://bsandco.us/blog-post/from-loyalty-to-expansion-benefits-of-retention-marketing-in-acquiring-… ↗
Source Article
Retention Marketing Funds Your Acquisition
Retention Marketing Funds Your Acquisition
Most brands calculate how much they can spend to acquire a customer based on the first purchase. They look at AOV, subtract COGS and shipping, and whatever margin is left becomes their target CPA.
That math is wrong. It treats every customer as a one-time t…
Original Research
BSandCo
· Original study ↗
Methodology
Data collected from 156K DTC customers.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
DTC customers: 18.8% repeat purchase rate. Source: BSandCo (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-repeat-purchase-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-repeat-purchase-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.8%</strong> -- repeat purchase rate for DTC customers<br><small>Source: BSandCo (2023) · <a href="https://lighthousedata.io/data/average-repeat-purchase-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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