B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- email open rate for emails containing the word eCommerce 'newsletters' in the subject line (2023)
Emails containing the word eCommerce 'newsletters' in the subject line see an average open rate of 24 percent according to Kinsta research.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Kinsta
Primary
Tier A
https://gritglobal.io/blog/ecommerce-newsletter/ ↗
Source Article
Impressive tips to turn eCommerce newsletters into sales
Kinsta shows that emails containing the word eCommerce “newsletters” in the subject line see an average open rate of 24 percent—significantly better than the overall average email available rate of 18 percent. Even more impressively, they achieve an average click-through rate of 7.6 percent, which i…
Original Research
Kinsta
· Original study ↗
Methodology
Kinsta research
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
emails containing the word eCommerce 'newsletters' in the subject line: 24% email open rate. Source: Kinsta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-open-rate-ecommerce-newsletters
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-open-rate-ecommerce-newsletters" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- email open rate for emails containing the word eCommerce 'newsletters' in the subject line<br><small>Source: Kinsta (2023) · <a href="https://lighthousedata.io/data/average-open-rate-ecommerce-newsletters" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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