B
Evidence Grade B
Graded
under review
Safe to Cite
Current
21%
21% -- email open rate for average email marketing and newsletters (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
MailChimp
Primary
Tier A
https://arinsider.co/2019/12/03/unpacking-ar-business-models-advertising-part-iii/ ↗
Source Article
Unpacking AR Business Models: Advertising, Part III - AR Insider
This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. It includes some of its data and takeaways. More can be previewed here and subscribe for the full report.
In AR’s early stages, a common question continues to be asked: where’s the money? There have be…
Original Research
MailChimp
· Original study ↗
Methodology
According to figures from MailChimp
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
average email marketing and newsletters: 21% email open rate. Source: MailChimp (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-open-rates
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<blockquote cite="https://lighthousedata.io/data/average-email-open-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- email open rate for average email marketing and newsletters<br><small>Source: MailChimp (2026) · <a href="https://lighthousedata.io/data/average-email-open-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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