C
Evidence Grade C
Graded
under review
Use with Hedging
Dated
32%
32% -- email open rate for average email open rate across all industries (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Sources (2)
HubSpot
Primary
Tier B
http://www.bluleadz.com/blog/5-reasons-why-nobody-opened-your-b2b-email? ↗
Source Article
Blog | Average Email Open Rates (and How to Boost Yours)
Email campaigns are an important part of any successful content marketing strategy. But unless people are actually opening your emails to access your content, your efforts are going nowhere.
Calculating your average email open rate allows you to track how successful your campaigns are and how you ca…
Also cited by
2026-09-02
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
average email open rate across all industries: 32% email open rate. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-open-rate-all-industries-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-email-open-rate-all-industries-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- email open rate for average email open rate across all industries<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/average-email-open-rate-all-industries-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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