B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21.33%
21.33% -- email open rate for average email open rate (2020)
The average email open rate in 2020 across all industries was 21.33%, according to Mailchimp.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21.33%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (3)
Mailchimp
Primary
Tier B
https://contentmarketinginstitute.com/content-distribution-promotion/how-to-do-chat-marketing-6-expe… ↗
Source Article
Chat Marketing Secrets [Examples]
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
Mailchimp
· Original study ↗
Segmentation
IndustryMedia
RegionGlobal
RoleContent Marketer
Channelemail
Cite this stat
Plain Text
average email open rate: 21.33% email open rate. Source: Mailchimp (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-email-open-rate-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-email-open-rate-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.33%</strong> -- email open rate for average email open rate<br><small>Source: Mailchimp (2020) · <a href="https://lighthousedata.io/data/average-email-open-rate-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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