B
Evidence Grade B
Trusted with Context
Recent
6.66%
6.66% — click-through rate for Google Ads (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6.66%
Unit
Percentage
Data Vintage
2025
Entity
Study Type
Industry_report
Geography
Global
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
50
Methodology
50
Freshness
80
Sources (2)
WordStream
Primary
Tier A
https://www.wordstream.com/ppc-benchmarks ↗
Also cited by
wordstream.com
https://www.wordstream.com/blog/2025-google-ads-benchmarks
2026-02-16
Original Research
WordStream
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 6.42% | |
| 2025 (current) | 6.66% | +3.7% |
Segmentation
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Suggested hedging: Industry data from the source indicates that [claim]
According to research from the source, [claim]
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Based on the source's analysis of n=available data respondents, [claim]
Plain Text
Google Ads: 6.66% click-through rate. Source: WordStream (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/average-click-through-rate-google-ads-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-click-through-rate-google-ads-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.66%</strong> — click-through rate for Google Ads<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/average-click-through-rate-google-ads-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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