B
Evidence Grade B
Use with Hedging
Dated
6.11%
6.11% — click-through rate for PPC campaigns (2023)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
6.11%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
17,253
Study Type
Survey
Geography
US
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
30
Methodology
50
Freshness
40
Source
wordstream.com
Primary
Tier B
https://www.wordstream.com/ppc-benchmarks ↗
Original Research
Wordstream
· Original study ↗
Methodology
Analyzed US-based campaigns running from April 1, 2022, to March 31, 2023.
Study: Survey
n=17,253
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 5.9% | |
| 2021 | 6.18% | +4.7% |
| 2023 (current) | 6.11% | -1.1% |
Segmentation
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
PPC campaigns: 6.11% click-through rate. Source: wordstream.com (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/average-click-through-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-click-through-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.11%</strong> — click-through rate for PPC campaigns<br><small>Source: wordstream.com (2023) · <a href="https://lighthousedata.io/data/average-click-through-rate-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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