B
Evidence Grade B
Use with Hedging
Dated
6.18%
6.18% — click-through rate for PPC campaigns (2021)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
6.18%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
18,316
Study Type
Survey
Geography
North America
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
30
Methodology
50
Freshness
20
Sources (2)
WordStream
Primary
Tier B
https://www.wordstream.com/google-ads-benchmarks ↗
Also cited by
wordstream.com
https://www.wordstream.com/ppc-benchmarks
2026-04-23
Original Research
Wordstream
· Original study ↗
Methodology
Analyzed North American-based customer campaigns running from May 1, 2020, to June 25, 2021.
Study: Survey
n=18,316
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 5.9% | |
| 2021 (current) | 6.18% | +4.7% |
| 2023 | 6.11% | -1.1% |
Segmentation
Company SizeAll sizes
RegionNorth America
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
PPC campaigns: 6.18% click-through rate. Source: WordStream (2021). Via Lighthouse Research Data — https://lighthousedata.io/data/average-click-through-rate-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-click-through-rate-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.18%</strong> — click-through rate for PPC campaigns<br><small>Source: WordStream (2021) · <a href="https://lighthousedata.io/data/average-click-through-rate-2021" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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