B Evidence Grade B Use with Hedging Recent

2.6%

2.6% — click-through rate for Facebook ads for Sports & Recreation (2025)

Name: Click-through Rate Statistics
Creator: Lighthouse Research
Published: 2026-02-15

2025 · Unknown · wordstream.com

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Source: wordstream.com View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-03-09 · How we verify data →

Source verified Evidence graded

Value

2.6%

Unit

Percentage

Data Vintage

2025

Entity

Facebook ads for Sports & Recreation

Study Type

Unknown

Geography

Global

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

58/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (7)

wordstream.com Primary Tier A

https://www.wordstream.com/blog/facebook-ads-benchmarks-2025 ↗

Confidence: 20/100 Vintage: 2025

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2026-03-09

Original Research

WordStream · Original study ↗

Segmentation

IndustrySports & Recreation RegionGlobal RoleAll marketers Channelsocial

Cite this stat

Suggested hedging: Multiple industry sources report that [claim] Industry data from the source indicates that [claim] According to research from the source, [claim] Based on the source's analysis of n=available data respondents, [claim]

Plain Text

Facebook ads for Sports & Recreation: 2.6% click-through rate. Source: wordstream.com (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/average-click-through-rate-sports-recreation-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/average-click-through-rate-sports-recreation-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.6%</strong> — click-through rate for Facebook ads for Sports & Recreation<br><small>Source: wordstream.com (2025) · <a href="https://lighthousedata.io/data/average-click-through-rate-sports-recreation-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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