B Evidence Grade B Use with Hedging Current

41%

41% — click-through rate for personalized emails (2026)

Name: Click-through Rate Statistics
Creator: Lighthouse Research
Published: 2026-02-14

2026 · Unknown · Aidigital

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Source: Aidigital View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-03-09 · How we verify data →

Source verified Evidence graded

Value

41%

Unit

Percentage

Data Vintage

2026

Entity

personalized emails

Study Type

Unknown

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (6)

Aidigital Primary Tier B

https://www.aidigital.com/blog/connected-tv-stats ↗

Confidence: 2/100 Vintage: 2026

Also cited by

Sender https://www.sender.net/blog/personalization-statistics/

2026-02-16

demandsage.com https://www.demandsage.com/email-marketing-statistics/

2026-02-16

optimizely.com https://www.optimizely.com/127000-experiments/

2026-03-09

inbeat.agency https://inbeat.agency/blog/marketing-automation-statistics

2026-03-09

involve.me https://www.involve.me/blog/marketing-personalization-statistics

2026-02-17

Original Research

DemandSage · Original study ↗

Segmentation

RoleAll marketers Channelemail

Cite this stat

Suggested hedging: Multiple industry sources report that [claim] Industry data from the source indicates that [claim] According to research from the source, [claim] Based on the source's analysis of n=available data respondents, [claim]

Plain Text

personalized emails: 41% click-through rate. Source: Aidigital (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/personalized-email-click-through-rate-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/personalized-email-click-through-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> — click-through rate for personalized emails<br><small>Source: Aidigital (2026) · <a href="https://lighthousedata.io/data/personalized-email-click-through-rate-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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