B Evidence Grade B Use with Hedging Recent

8% — click-through rate for AI Overviews (2025)

Name: Click-through Rate Statistics
Creator: Lighthouse Research
Published: 2026-02-24

2025 · n=900 · Survey · Pew Research Center

Cite this stat Share How we verify

Source: Pew Research Center View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-04-08 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2025

Entity

AI Overviews

Sample Size

900

Study Type

Survey

Geography

Global

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (62)

Pew Research Center Primary Tier B

https://www.business2community.com/business-news/search-clicks-are-crashing-due-to-ai-overviews-can-… ↗

Confidence: 1/100 Vintage: 2025

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Original Research

Pew Research Center · Original study ↗

Trend Over Time

Period	Value	Change
2025 (current)	8%
2025 (current)	50%	+525.0%

Segmentation

IndustryAll industries Company SizeAll sizes RegionGlobal RoleAll marketers Channelsearch

Cite this stat

Plain Text

AI Overviews: 8% click-through rate. Source: Pew Research Center (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/click-through-rate-ai-overviews-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/click-through-rate-ai-overviews-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> — click-through rate for AI Overviews<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/click-through-rate-ai-overviews-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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