C Evidence Grade C Trusted with Context Aging

6.42%

6.42% — click-through rate for Google Ads (2024)

Name: Click-through Rate Statistics
Creator: Lighthouse Research
Published: 2026-02-16

2024 · Unknown · WordStream

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Source: WordStream View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-02-16 · How we verify data →

Source verified Evidence graded

Value

6.42%

Unit

Percentage

Data Vintage

2024

Entity

Google Ads

Study Type

Unknown

Geography

Global

Trend

Stable

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

50/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

WordStream Primary Tier B

https://www.wordstream.com/ppc-benchmarks ↗

Confidence: 0/100 Vintage: 2024

Also cited by

wordstream.com https://www.wordstream.com/blog/2024-google-ads-benchmarks

2026-02-16

Passivesecrets https://passivesecrets.com/google-ads-ppc-statistics/

2026-02-16

Original Research

Wordstream · Original study ↗

Trend Over Time

Period	Value	Change
2024 (current)	6.42%
2025	6.66%	+3.7%

Segmentation

RegionGlobal RoleAll marketers Channelpaid_ads

Cite this stat

Plain Text

Google Ads: 6.42% click-through rate. Source: WordStream (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/average-click-through-rate-google-ads-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/average-click-through-rate-google-ads-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.42%</strong> — click-through rate for Google Ads<br><small>Source: WordStream (2024) · <a href="https://lighthousedata.io/data/average-click-through-rate-google-ads-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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