B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- customer retention rate for Average brand (Stackline ecommerce data across Amazon, Walmart, Target, Best Buy and other top retailers) (2023)
The average brand retains only 12% of its customers.
- Grocery brands do better on average at 29%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stackline
Primary
Tier B
https://www.marsunited.com/finding-the-right-fits-for-engagement/ ↗
Source Article
Finding the Right Fits for Engagement - Mars United
An effective consumer engagement strategy requires balance and moderation — yes, even with retail media.
Big news: It turns out that there are still advertising opportunities besides retail media. They might not be as effective. They might need retail media’s first-party data to be more effective. A…
Original Research
Stackline
· Original study ↗
Methodology
Stackline ecommerce data quoted by Stackline CMO Ben Felix at Adweek 2023 Commerce Week
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Average brand (Stackline ecommerce data across Amazon, Walmart, Target, Best Buy and other top retailers): 12% customer retention rate. Source: Stackline (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-brand-customer-retention-rate
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<blockquote cite="https://lighthousedata.io/data/average-brand-customer-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- customer retention rate for Average brand (Stackline ecommerce data across Amazon, Walmart, Target, Best Buy and other top retailers)<br><small>Source: Stackline (2023) · <a href="https://lighthousedata.io/data/average-brand-customer-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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