B Evidence Grade B Graded under review Safe to Cite Dated

47%

47% -- email open rate for arts and entertainment industry (2023)

2023  · HubSpot

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Lighthouse Research Team
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Source verified Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2023
Entity
arts and entertainment industry
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
HubSpot Primary Tier B
http://www.bluleadz.com/blog/5-reasons-why-nobody-opened-your-b2b-email? ↗
Confidence: 72/100 Vintage: 2023 Channel: Cc Extraction
Source Article
Blog | Average Email Open Rates (and How to Boost Yours)
Email campaigns are an important part of any successful content marketing strategy. But unless people are actually opening your emails to access your content, your efforts are going nowhere. Calculating your average email open rate allows you to track how successful your campaigns are and how you ca…
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Original Research
HubSpot · Original study ↗

HubSpot survey of 28 industries

Methodology documented
Channelcommon_crawl
Plain Text
arts and entertainment industry: 47% email open rate. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/arts-and-entertainment-email-open-rate-2023
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<blockquote cite="https://lighthousedata.io/data/arts-and-entertainment-email-open-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- email open rate for arts and entertainment industry<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/arts-and-entertainment-email-open-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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