C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
35%
35% -- email open rate for Axios Local newsletters (2021-06)
Axios Local emails average a 35% open rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2021-06
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Inbox Collective
Primary
Tier B
https://inboxcollective.com/not-a-newsletter-june-2021/?utm_source=Not_a_Newsletter ↗
Source Article
Not a Newsletter: June 2021 | Inbox Collective
Welcome to the June edition of Not a Newsletter, a monthly, semi-comprehensive, Google Doc-based guide to sending better emails! I’m Dan, the founder of Inbox Collective, an email consultancy, and the former Director of Newsletters at The New Yorker and BuzzFeed. Every month, I update this doc with …
Also cited by
Inbox Collective
https://inboxcollective.com/not-a-newsletter-june-2021/
2026-09-04
Original Research
Inbox Collective
· Original study ↗
Methodology
Average open rate mentioned in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Axios Local newsletters: 35% email open rate. Source: Inbox Collective (2021-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-privacy-update-impact
HTML Embed
<blockquote cite="https://lighthousedata.io/data/apple-privacy-update-impact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- email open rate for Axios Local newsletters<br><small>Source: Inbox Collective (2021-06) · <a href="https://lighthousedata.io/data/apple-privacy-update-impact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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