C
Evidence Grade C
Graded
under review
Use with Hedging
Current
52.3%
52.3% -- email open rate for Airbnb holiday greeting email campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
52.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (3)
MarketingSherpa
Primary
Tier A
http://www.marketingsherpa.com/article/case-study/email-marketing-non-promotional-email?campaignkw=M… ↗
Source Article
Email Marketing: Airbnb nets 600 bookings with non-promotional email
May 28, 2013
Case Study
|
SUMMARY:
Open any inbox in December and chances are you will find a holiday greeting email. Marketers send them year after year, and it can be difficult to know how to create a fresh message — and how to make it earn revenue.
Airbnb, a travel site, turned the tables and pro…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-19
amraandelma.com
https://www.amraandelma.com/
2026-08-19
Original Research
MarketingSherpa
· Original study ↗
Methodology
Averaging the launch email sent by the team and the greeting emails sent by subscribers.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Airbnb holiday greeting email campaign: 52.3% email open rate. Source: MarketingSherpa (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/airbnb-email-marketing-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/airbnb-email-marketing-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52.3%</strong> -- email open rate for Airbnb holiday greeting email campaign<br><small>Source: MarketingSherpa (2026) · <a href="https://lighthousedata.io/data/airbnb-email-marketing-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.