B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72.16%
72.16% -- email open rate for Agorapulse influencer advocacy campaign invitation emails (2023-2024)
Agorapulse achieved an average open rate of 72.16% on invitation emails across six influencer advocacy campaigns.
- Based on six campaigns sent to approximately 73 ambassador influencers.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72.16%
Unit
Percentage
Data Vintage
2023-2024
Entity
Sample Size
6
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Agorapulse
Primary
Tier A
https://www.agorapulse.com/blog/advocacy/advocacy-tool-case-study/ ↗
Source Article
How to Manage and Measure Influencer Campaigns: An Advocacy Case Study
Original Research
Agorapulse
· Original study ↗
Methodology
Average across six Advocacy campaigns run to Agorapulse's influencer ambassador list (~73 external advocates); campaigns spaced at least one week apart, late 2023 through early 2024.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Agorapulse influencer advocacy campaign invitation emails: 72.16% email open rate. Source: Agorapulse (2023-2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/agorapulse-advocacy-email-open-rate
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<blockquote cite="https://lighthousedata.io/data/agorapulse-advocacy-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72.16%</strong> -- email open rate for Agorapulse influencer advocacy campaign invitation emails<br><small>Source: Agorapulse (2023-2024) · <a href="https://lighthousedata.io/data/agorapulse-advocacy-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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