B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
27.36%
27.36% -- email open rate for Accounting (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27.36%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
273,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
82
Source
bgamedia.com
Primary
Tier A
https://bgamedia.com/email-marketing-benchmarks-for-small-business/ ↗
Source Article
Email Marketing Benchmarks for Small Business – BGAmedia
Average open, click, bounce and abuse complaint rates by industry
Our customers often ask us, “What kind of email open rates should companies like mine be expecting?” and “How many bounces are too many?” or, “What’s an acceptable abuse complaint rate?”
So we scanned over 273 million emails delivered…
Original Research
bgamedia.com
· Original study ↗
Methodology
Calculated from over 273 million emails delivered by our system.
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Accounting: 27.36% email open rate. Source: bgamedia.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/accounting-email-open-rate
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<blockquote cite="https://lighthousedata.io/data/accounting-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27.36%</strong> -- email open rate for Accounting<br><small>Source: bgamedia.com (2023) · <a href="https://lighthousedata.io/data/accounting-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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