B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
79%
79% -- customer retention rate for 11x (AI SDR platform) (2026)
11x reported a current customer retention rate of 79%, disputing employee churn claims.
- Self-reported by 11x in response to reporting; no methodology disclosed
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
11x
Primary
Tier C
https://deathtocoldemails.com/ai-sdr-post-mortem/ ↗
Source Article
AI SDR Post-Mortem: What 11x and Artisan Cost the Category | Death to Cold Emails
AI SDR Post-Mortem
The AI SDR Post-Mortem
By Peter Korpak · 14 min read · April 2026
Direct answer: The AI SDR category bet the industry on autonomy and delivered a force multiplier for operators who already knew what they were doing. 11x's customers churned at 70–80% within three months (TechCrunch…
Original Research
11x
· Original study ↗
Methodology
Company self-reported retention rate given in response to TechCrunch reporting; disputes the anonymous-employee 70–80% churn estimate. No methodology disclosed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
11x (AI SDR platform): 79% customer retention rate. Source: 11x (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/11x-customer-retention-rate
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<blockquote cite="https://lighthousedata.io/data/11x-customer-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- customer retention rate for 11x (AI SDR platform)<br><small>Source: 11x (2026) · <a href="https://lighthousedata.io/data/11x-customer-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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