Predictive Analytics Adoption Rate
Statistics & Benchmarks

Verified predictive analytics adoption rate data across 1 regions. Sourced from primary research and validated with evidence grading.

7 data points · 1 regions · Updated 2026-10-02

Global Region

7 stats

retailers marketing

63.000000%

Percentage 2025

B2B marketing leaders marketing

87.000000%

Percentage 2026

B2B companies marketing

70.000000%

Percentage 2026

Agency professionals using predictive analytics beyond performance measurement marketing

15.000000%

Percentage 2024

UK contractors marketing

72.000000%

Percentage 2023

B2B marketers marketing

64.000000%

Percentage 2015-07

businesses marketing

13.000000%

Percentage 2011

See how predictive analytics adoption rate benchmarks differ by geography in a single side-by-side view.