B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- predictive analytics adoption rate for B2B marketers (2015-07)
64% of marketers are implementing or upgrading predictive analytics solutions today or plan to do so in the next 12 months.
- Includes marketers implementing, upgrading, or planning to implement/upgrade in the next 12 months
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2015-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier B
http://www.demandgenreport.com/features/industry-insights/b2b-marketers-flock-to-predictive-analytic… ↗
Source Article
B2B Marketers Flock To Predictive Analytics As Sector’s Promise Fuels Major Growth
Original Research
Forrester Research
· Original study ↗
Methodology
Forrester Research report: New Technologies Emerge To Help Unearth Buyer Insight From Mountains Of B2B Data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 64% predictive analytics adoption rate. Source: Forrester Research (2015-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-predictive-analytics-forrester
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-marketers-predictive-analytics-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- predictive analytics adoption rate for B2B marketers<br><small>Source: Forrester Research (2015-07) · <a href="https://lighthousedata.io/data/b2b-marketers-predictive-analytics-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.