B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- predictive analytics adoption rate for B2B companies (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
B2B Rocket
Primary
Tier B
https://www.apollo.io/insights/what-are-the-best-filters-to-use-when-searching-for-potential-custome… ↗
Source Article
What Filters Find the Best Customers in an AI Database? | Apollo
Pulling a list from an AI database is easy. Pulling the right list is where most SDRs, AEs, and RevOps teams lose pipeline before a single email is sent. The filters you apply determine whether your outreach lands with decision-makers who are ready to buy or disappears into the void. This guide brea…
Original Research
B2B Rocket
· Original study ↗
Methodology
According to B2B Rocket
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies: 70% predictive analytics adoption rate. Source: B2B Rocket (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-rocket-predictive-analytics-adoption
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<blockquote cite="https://lighthousedata.io/data/b2b-rocket-predictive-analytics-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- predictive analytics adoption rate for B2B companies<br><small>Source: B2B Rocket (2026) · <a href="https://lighthousedata.io/data/b2b-rocket-predictive-analytics-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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