B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
15%
15% -- predictive analytics adoption rate for Agency professionals using predictive analytics beyond performance measurement (2024)
15% of agency professionals go beyond performance measurement to inform decision making using predictive analytics.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Funnel
Primary
Tier B
https://www.hhcc.com/news/hill-holliday-decision-science-partners-with-marketing-intelligence-leader… ↗
Source Article
Hill Holliday Decision Science Partners with Marketing Intelligence Leader Funnel for Faster, More Effective Data-Driven Growth - Hill Holiday
Hill Holliday Decision Science Partners with Marketing Intelligence Leader Funnel for Faster, More Effective Data-Driven Growth
November 18, 2024
Hill Holliday Decision Science, the agency’s marketing analytics and consumer research practice, announced it has partnered with leading marketing intelli…
Original Research
Funnel
· Original study ↗
Methodology
Share of agency professionals going beyond performance measurement to inform decision making via predictive analytics, per Funnel's 2024 Agency Acceleration Report.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Agency professionals using predictive analytics beyond performance measurement: 15% predictive analytics adoption rate. Source: Funnel (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/predictive-analytics-adoption-agency-pros
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<blockquote cite="https://lighthousedata.io/data/predictive-analytics-adoption-agency-pros" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- predictive analytics adoption rate for Agency professionals using predictive analytics beyond performance measurement<br><small>Source: Funnel (2024) · <a href="https://lighthousedata.io/data/predictive-analytics-adoption-agency-pros" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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