B
Evidence Grade B
Graded
under review
Safe to Cite
Current
87%
87% -- predictive analytics adoption rate for B2B marketing leaders (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Radius
Primary
Tier B
http://www.demandgenreport.com/features/demanding-views/5-ways-to-use-predictive-analytics-for-marke… ↗
Source Article
5 Ways To Use Predictive Analytics For Marketing And Sales Success
Original Research
Radius
· Original study ↗
Methodology
Survey commissioned with Forrester Consulting
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketing leaders: 87% predictive analytics adoption rate. Source: Radius (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketing-leaders-predictive-analytics-implementation
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<blockquote cite="https://lighthousedata.io/data/b2b-marketing-leaders-predictive-analytics-implementation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- predictive analytics adoption rate for B2B marketing leaders<br><small>Source: Radius (2026) · <a href="https://lighthousedata.io/data/b2b-marketing-leaders-predictive-analytics-implementation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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