Latam
Marketing Statistics

Verified marketing benchmarks and data points for Latam. Browse by metric below.

14 data points · 14 metrics · Updated 2026-10-02

Data Points
14
Metrics Tracked
14
Region
Latam

Social Media Mentions

1 stat
AI and work conversation in Latin America
422,000
Count 2026

Planned Genai Investment Rate

1 stat
Latin America companies
46.000000%
Percentage 2024

Share Ranking Customer Experience Top Priority

1 stat
Product content leaders in Latin America vs EMEA
60.000000%
Percentage 2021

Share Of Marketers Viewing UGC As Strengthening Communication

1 stat
marketing experts
60.000000%
Percentage 2026

Alternative Content Grosses Share

1 stat
Ibero-America alternative content (event cinema)
1.400000%
Percentage 2025

Digital Transformation Investment Growth Rate

1 stat
Latin America
18.200000%
Percentage 2023-2025

Retail Media Investment Market Share

1 stat
Mercado Libre
53.000000%
Percentage 2026

Ooh Media Market Share

1 stat
LATAM out-of-home advertising
4.500000%
Percentage 2023

Produce Share Of Food Waste

1 stat
Colombia food waste
40.000000%
Percentage 2023

Digitalization Blueprint Adoption

1 stat
Telco operators in LATAM
71.000000%
Percentage 2021

Digital Transformation Roadmap Adoption

1 stat
Latin America and Europe telco operators
70.000000%
Percentage 2021

Online Sales Growth Rate

1 stat
Latin America e-commerce
15.000000%
Percentage 2018

Tv Ad Spend Growth Rate

1 stat
Latin America
9.800000%
Percentage 2012-2016

Avg Hours Per Visitor Per Month

1 stat
E-mail (Latin America)
4 hours
Duration Hours 2008-04