B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- share ranking customer experience top priority for Product content leaders in Latin America vs EMEA (2021)
60% of surveyed product content leaders in Latin America rated improving customer experience as one of their top important business priority elements.
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Lighthouse Research Team
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Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2021
Entity
Geography
LATAM
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Syndigo / Forrester Consulting
Primary
Tier A
https://stg-oldsyndigo-staging.kinsta.cloud/blog/product-content/top-three-content-marketer-business… ↗
Source Article
The Top 3 Content Marketer Business Priorities | Syndigo
The Top 3 Content Marketer Business Priorities
Read Time: 4 minutesWhen it comes to digital transformation, all organizations are looking to improve. We surveyed global product content leaders, commissioned from Forrester Consulting,* to find out what they thought about customer experience and digit…
Original Research
Syndigo / Forrester Consulting
· Original study ↗
Methodology
Forrester Consulting survey commissioned by Syndigo of global product content decision-makers; LatAm 60% vs EMEA 48%
Methodology documented
Segmentation
Industrymarketing
RegionLATAM
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
Product content leaders in Latin America vs EMEA: 60% share ranking customer experience top priority. Source: Syndigo / Forrester Consulting (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/latam-cx-priority-60-vs-emea-48
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<blockquote cite="https://lighthousedata.io/data/latam-cx-priority-60-vs-emea-48" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share ranking customer experience top priority for Product content leaders in Latin America vs EMEA<br><small>Source: Syndigo / Forrester Consulting (2021) · <a href="https://lighthousedata.io/data/latam-cx-priority-60-vs-emea-48" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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