B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- produce share of food waste for Colombia food waste (2023)
In Colombia, 40% of annual food waste consists of fruits and vegetables.
- Secondary citation within a branding case study
- Exact baseline year not specified in the text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Geography
LATAM
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Makro Colombia / Grey
Primary
Tier C
https://www.thinkkaleidoscope.com/blog/pushing-brand-boundaries/ ↗
Source Article
Unconventional Substrates in Design
CPG Trends
Pushing Brand Boundaries
Unconventional Substrates In Design
Bart Laube
Design Director
August 3, 2023
When it comes to packaging, is anything more boring than a plastic tube? Plastic is a ubiquitous petroleum product (one consumers definitely have feelings about); a tube is a simple shap…
Original Research
Makro Colombia / Grey
· Original study ↗
Methodology
Cited by Makro Colombia and agency Grey; secondary citation in design blog
Methodology documented
Segmentation
Industryfood_beverage
RegionLATAM
Channelcontent
Cite this stat
Plain Text
Colombia food waste: 40% produce share of food waste. Source: Makro Colombia / Grey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/colombia-produce-waste-share-40pct
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<blockquote cite="https://lighthousedata.io/data/colombia-produce-waste-share-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- produce share of food waste for Colombia food waste<br><small>Source: Makro Colombia / Grey (2023) · <a href="https://lighthousedata.io/data/colombia-produce-waste-share-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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