B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.8%
9.8% -- tv ad spend growth rate for Latin America (2012-2016)
TV advertising spend in Latin America is projected to increase at a compound annual rate of 9.8% to $27.3 billion in 2016.
- growing from a relatively low base
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9.8%
Unit
Percentage
Data Vintage
2012-2016
Entity
Geography
LATAM
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Sources (4)
Price Waterhouse Coopers
Primary
Tier A
https://videoweek.com/2012/06/12/pwc-russia-to-become-largest-emea-tv-ad-market-by-2016/ ↗
Source Article
PwC: Russia to Become Largest EMEA TV Ad Market by 2016 - VideoWeek
Russia will become the leading TV advertising market in EMEA by 2016, according to a report published by Price Waterhouse Coopers. TV advertising spending in Russia surged by 20.2 percent in 2011, and by 2016 it will overtake the UK, Germany, Italy, and France. PwC’s ‘Global Entertainment and Media …
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2026-08-15
Original Research
Price Waterhouse Coopers
· Original study ↗
Methodology
Compound annual increase to $27.3 billion in 2016
Methodology documented
Segmentation
Industrymarketing
RegionLATAM
Channelpaid_ads
Cite this stat
Plain Text
Latin America: 9.8% tv ad spend growth rate. Source: Price Waterhouse Coopers (2012-2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/latin_america_tv_ad_spend_growth_2012_2016
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<blockquote cite="https://lighthousedata.io/data/latin_america_tv_ad_spend_growth_2012_2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.8%</strong> -- tv ad spend growth rate for Latin America<br><small>Source: Price Waterhouse Coopers (2012-2016) · <a href="https://lighthousedata.io/data/latin_america_tv_ad_spend_growth_2012_2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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