B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- tv ad spend growth rate for 75 largest pure-play Internet brands (2009-2013)
The 75 largest pure-play Internet brands increased their TV advertising spending by 37% in 2013 compared to 2009 levels.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2009-2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (2)
Cabletelevision Advertising Bureau
Primary
Tier B
https://www.broadcastingcable.com/news/study-tv-spending-drives-website-traffic-revenues-134698 ↗
Source Article
Study: TV Spending Drives Website Traffic, Revenues
Study: TV Spending Drives Website Traffic, Revenues
Websites that advertise on television draw more traffic and ultimately more revenue.
Those were two of the conclusions drawn from “What’s Driving Digital,” a new study of Nielsen Ad Views data , commissioned by the Cabletelevision Advertising Burea…
Also cited by
statista.com
https://www.statista.com/
2026-08-18
Original Research
Cabletelevision Advertising Bureau
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
75 largest pure-play Internet brands: 37% tv ad spend growth rate. Source: Cabletelevision Advertising Bureau (2009-2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv_ad_spend_growth_2009_2013
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<blockquote cite="https://lighthousedata.io/data/tv_ad_spend_growth_2009_2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- tv ad spend growth rate for 75 largest pure-play Internet brands<br><small>Source: Cabletelevision Advertising Bureau (2009-2013) · <a href="https://lighthousedata.io/data/tv_ad_spend_growth_2009_2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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