B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
53%
53% -- retail media investment market share for Mercado Libre (2026)
Mercado Libre holds 53% of regional retail media investment in LATAM.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2026
Entity
Geography
LATAM
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
zenda.com.ar
Primary
Tier C
https://zenda.com.ar/en/blog/infillion-acquires-catalina-real-purchase-data ↗
Source Article
Infillion acquires Catalina: real purchase data now has an owner | Zenda
Infillion acquires Catalina: real purchase data now in Programmatic
Catalina? Never heard of them
Catalina was founded in 1983 and has spent four decades operating as the largest deterministic purchase intelligence network in the world. The numbers: 70 retail banners, 130 million households covered …
Original Research
zenda.com.ar
· Original study ↗
Methodology
Share of LATAM regional retail media investment held by Mercado Libre; underlying research firm not named in article.
Methodology documented
Segmentation
IndustryRetail
RegionLATAM
Channelmulti-channel
Cite this stat
Plain Text
Mercado Libre: 53% retail media investment market share. Source: zenda.com.ar (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mercadolibre-latam-retail-media-share
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<blockquote cite="https://lighthousedata.io/data/mercadolibre-latam-retail-media-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- retail media investment market share for Mercado Libre<br><small>Source: zenda.com.ar (2026) · <a href="https://lighthousedata.io/data/mercadolibre-latam-retail-media-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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