B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12,000,000
12,000,000 -- weekly audience reach for Zumba Fitness (2012)
Zumba classes reach 12 million people per week worldwide.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12,000,000
Unit
Count
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zumba Fitness / Billboard Magazine
Primary
Tier B
http://hispaniccmo.com/2012/08/22/zumba-a-high-reaching-platform-for-latin-artists-insight/ ↗
Source Article
Zumba: A High
Original Research
Zumba Fitness / Billboard Magazine
· Original study ↗
Methodology
Company-reported reach figures cited via Zumba.com and Billboard Magazine
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Zumba Fitness: 12,000,000 weekly audience reach. Source: Zumba Fitness / Billboard Magazine (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zumba-weekly-reach-2012
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<blockquote cite="https://lighthousedata.io/data/zumba-weekly-reach-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12,000,000</strong> -- weekly audience reach for Zumba Fitness<br><small>Source: Zumba Fitness / Billboard Magazine (2012) · <a href="https://lighthousedata.io/data/zumba-weekly-reach-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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