B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- weekly audience reach for US terrestrial radio (2023)
Terrestrial radio reached 93% of Americans weekly according to 2023 Nielsen ratings.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://amworldgroup.com/blog/music-promotion-strategies ↗
Source Article
Music Promotion Strategies That Work for Indie Artists | AMW®
Proven Music Promotion Strategies That Actually Work for Independent Artists
The music industry has transformed dramatically with digital platforms reshaping how artists connect with audiences. Musicians now navigate a complex ecosystem where streaming services, social media, and traditional marketi…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen ratings as cited by AMW Group blog
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelevents
Cite this stat
Plain Text
US terrestrial radio: 93% weekly audience reach. Source: Nielsen (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/terrestrial-radio-weekly-reach-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/terrestrial-radio-weekly-reach-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- weekly audience reach for US terrestrial radio<br><small>Source: Nielsen (2023) · <a href="https://lighthousedata.io/data/terrestrial-radio-weekly-reach-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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