B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
91%
91% -- weekly audience reach for UK adult population (TV + BVOD combined) (2024)
Combining linear TV and BVOD allows reach of 91% of the UK adult population each week.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2024
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BBJ&K
Primary
Tier C
https://www.bbjandk.com/services/tv-vod ↗
Source Article
TV & VOD
Nothing can quite create brand awareness and reach like Television. With the opportunity to be seen by thousands of people simultaneously, it’s no surprise it is one of the most competitive forms of advertisements. That is why we use our expertise to place you on the right channel, and at the right …
Original Research
BBJ&K
· Original study ↗
Methodology
Agency marketing page citing combined linear TV and broadcaster VOD weekly reach; no methodology stated
Methodology documented
Segmentation
Industrymarketing
RegionGB
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
UK adult population (TV + BVOD combined): 91% weekly audience reach. Source: BBJ&K (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-bvod-uk-weekly-reach-91
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tv-bvod-uk-weekly-reach-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- weekly audience reach for UK adult population (TV + BVOD combined)<br><small>Source: BBJ&K (2024) · <a href="https://lighthousedata.io/data/tv-bvod-uk-weekly-reach-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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