B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3%
3% -- lead close rate for Zillow Premier Agent leads (2025)
Zillow Premier Agent leads have an estimated close rate of 3% to 5%.
- Reported as a range of 3% to 5% in the comparison table
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
awilix.ai
Primary
Tier C
https://www.awilix.ai/blog/marketing/digital-marketing-for-real-estate/ ↗
Source Article
Digital Marketing for Real Estate: How to Fill Your Pipeline Without Paying Referral Fees | Awilix
- Real estate SEO delivers an estimated 1,389% ROI, making it the highest-return digital channel in the industry.
- The standard referral fee is 25% of gross commission. Zillow Flex charges 15% to 40%. Digital marketing builds pipeline without giving up margin on every deal.
- SEO leads close at 14.…
Original Research
awilix.ai
· Original study ↗
Methodology
Range 3%-5% from author's channel comparison table; midpoint reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Zillow Premier Agent leads: 3% lead close rate. Source: awilix.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zillow-premier-agent-close-rate
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<blockquote cite="https://lighthousedata.io/data/zillow-premier-agent-close-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- lead close rate for Zillow Premier Agent leads<br><small>Source: awilix.ai (2025) · <a href="https://lighthousedata.io/data/zillow-premier-agent-close-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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