B Evidence Grade B Graded under review Safe to Cite Current

14.6%

14.6% -- lead close rate for SEO-generated leads (2026)

Name: Lead Close Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2026 · HubSpot

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

14.6%

Unit

Percentage

Data Vintage

2026

Entity

SEO-generated leads

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

HubSpot Primary Tier C

https://www.ausasiaonline.com.au/scaling-organic-growth-with-b2b-saas-seo-techniques/ ↗

Confidence: 49/100 Vintage: 2026 Channel: Common Crawl

Source Article

Scaling Organic Growth With B2B SaaS SEO Techniques

Also cited by

Rebus Advertising https://rebusadvertising.com/blogs/lead-generation-for-startups/

2026-09-19

Rebus Advertising https://rebusadvertising.com/blogs/lead-generation-for-small-business/

2026-09-18

Original Research

HubSpot · Original study ↗

Methodology

Article cites HubSpot; SEO lead close rate benchmark compared against outbound lead close rate of 1.7%

Methodology documented

Trend Over Time

Period	Value	Change
2025	14.6%
2026 (current)	14.6%	0%

Segmentation

Industrymarketing

Cite this stat

Plain Text

SEO-generated leads: 14.6% lead close rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-generated-lead-close-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/seo-generated-lead-close-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.6%</strong> -- lead close rate for SEO-generated leads<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/seo-generated-lead-close-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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