B
Evidence Grade B
Graded
under review
Safe to Cite
Current
0.3%
0.3% -- click through rate for Zee Zest digital campaign (QR code creative) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Big Trunk
Primary
Tier B
https://bigtrunk.co.in/optimising-a-brands-digital-marketing-budget-blog/ ↗
Source Article
Effective Tips to Optimize Your Digital Marketing Budget
Original Research
Big Trunk
· Original study ↗
Methodology
Agency case study of a single A/B tested campaign; first creative variant with QR code
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Zee Zest digital campaign (QR code creative): 0.3% click through rate. Source: Big Trunk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/zee-zest-campaign-ctr-qr-code
HTML Embed
<blockquote cite="https://lighthousedata.io/data/zee-zest-campaign-ctr-qr-code" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.3%</strong> -- click through rate for Zee Zest digital campaign (QR code creative)<br><small>Source: Big Trunk (2026) · <a href="https://lighthousedata.io/data/zee-zest-campaign-ctr-qr-code" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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