B
Evidence Grade B
Graded
under review
Safe to Cite
Current
0.78%
0.78% -- click through rate for YouTube travel ads (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Foundry CRO
Primary
Tier B
https://foundrycro.com/blog/travel-hospitality-marketing-benchmarks-2026/ ↗
Source Article
Paid Advertising for Travel: Guide for Operators — AtlasPerk
Paid Advertising for Travel & Hospitality
How tour operators, DMCs, and travel agencies build profitable paid media campaigns in an era of rising CPCs, OTA bidding wars, and disappearing attribution. A strategic framework — not a beginner's tutorial on setting up Google Ads.
The paid advertising for…
Also cited by
2026-09-24
2026-09-29
Original Research
Foundry CRO
· Original study ↗
Methodology
Cited as highest CTR of any ad category; compiled by AtlasPerk from listed industry sources (WordStream, Pixability, etc.), no specific attribution.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube travel ads: 0.78% click through rate. Source: Foundry CRO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-travel-ads-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-travel-ads-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.78%</strong> -- click through rate for YouTube travel ads<br><small>Source: Foundry CRO (2026) · <a href="https://lighthousedata.io/data/youtube-travel-ads-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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