B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4%
4% -- click through rate for YouTube (2025)
Studies show that the average click-through rate on YouTube is between 4% and 5%.
- Attributed generally to unspecified studies
- Source states a range of 4-5%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (6)
The Polar Bears
Primary
Tier C
https://www.thepolarbears.co.uk/insights/youtube-analytics-the-metrics-that-actually-matter-in-2026 ↗
Source Article
YouTube Descriptions for CTR: How to Write Texts That Get Clicks
This article is part of our complete YouTube SEO guide. We also recommend studying materials on general video optimization.
Picture this situation: you’ve created an excellent video, spent hours on editing, chose the perfect thumbnail, but your CTR remains at 2-3%. Sound familiar? The problem might …
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https://ascendlymarketing.com/youtube-marketing-services/
2026-10-01
Original Research
The Polar Bears
· Original study ↗
Methodology
Range 4-5%; midpoint extracted. Attributed to unspecified studies.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube: 4% click through rate. Source: The Polar Bears (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-average-ctr-4-5
HTML Embed
<blockquote cite="https://lighthousedata.io/data/youtube-average-ctr-4-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- click through rate for YouTube<br><small>Source: The Polar Bears (2025) · <a href="https://lighthousedata.io/data/youtube-average-ctr-4-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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