B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33%
33% -- engagement rate lift for X video ads (2025)
X notes that video ads incorporating four specific best practices achieve 33% more engagement.
- Applies specifically to X video ads that follow four best practice features (under 15s, captions, 3s hook, consistent branding)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
X (Twitter)
Primary
Tier B
http://blog.hootsuite.com/promoted-products-integration-for-twitter/ ↗
Source Article
HootSuite Launches New Integration with Twitter’s Promoted Products
Original Research
X (Twitter)
· Original study ↗
Methodology
Platform claim re four video best practices
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
X video ads: 33% engagement rate lift. Source: X (Twitter) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/x-video-ads-33-engagement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/x-video-ads-33-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- engagement rate lift for X video ads<br><small>Source: X (Twitter) (2025) · <a href="https://lighthousedata.io/data/x-video-ads-33-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.